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Analyst: Xbox 360 Price Cut Means PS3 Under New Pressure

March 10, 2008

Microsoft’s rumored Xbox 360 price cut has come to pass. 

The Xbox 360 Arcade is being slashed down 80 Euros to 199.99 (£159.99), the Core will see a hefty reduction to 299.99 Euros (£199.99), and the Elite console will come down from 370 Euros to £259.99.

This brings the Arcade down to below the price of the Wii in Europe, and now the analysts are focusing on Sony’s PS3.  According to David Mercer at Strategy Analysts, the pressure will be Sony to do likewise with their PlayStation 3.

 ”Sony will be nervous that the PS3’s recent sales surge may fizzle out now that the premium Xbox 360 undercuts the PlayStation 3 by £40, and the cheapest Xbox model is almost half the price.”

However, don’t expect to see any price movements any time soon, says Mercer.

“Sony will be scrutinising the daily sales reports, but will probably try to hold out until later in the year before making its next price move,” he said.  

Comments

2 Responses to “Analyst: Xbox 360 Price Cut Means PS3 Under New Pressure”

  1. superdynamite on March 10th, 2008 10:09 pm

    Nope. The XBox360 price cut means that there is a new XBox coming.

    It’s another fire sale in order to make room for the new console which will be complete with WiFi & internal Blu-ray drive.

    The Analyst should have know that. Don’t ya think?

  2. vril on March 11th, 2008 2:28 am

    I love Sony and I despise MS but, when GTA 4 comes out, I don’t care which console I buy to play that game because GTA4 will be the biggest thing ever! now in saying that I wish to spend as little as possible and the 360 Arcade version seems to fit the bill nicely. $338 it costs here for the Arcade while a brand new PS3 is $699. I don’t care for online or movies or whatever else, i just want to play the dam game.

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