Sexy ghd IV ‘Thy Will Be Done’ Ad Banned

When the phrase “Thou shalt have no other gods before me” was first coined, it’s doubtful that ghd IV hair styling equipment was the golden calf in mind.

Fast forward to 2008, and the Advertising Standards Authority has ruled that television advertisements for ghd IV with the catchphrase “thy will be done” may cause what they believe to be “serious offence” to Christians and have been banned from UK screens.

The ads features multiple sexy women praying for somewhat selfish goals, such as “‘May my new curls make her feel choked with jealousy” and “Make him dump her tonight and come home with me.” 

At the end, the phrase “thy will be done” appears, with the letter ’t’ looking suspicously similar to a very familiar cross.  The tagline “ghd. A new religion for hair” follows.

“We concluded that the eroticised images of the women apparently in prayer, in conjunction with religious symbols such as the votive candle and the rosary beads, the use of the phrase ‘thy will be done’ from the Lord’s Prayer and the image of the letter ‘t’ as the Cross of Jesus, were likely to cause serious offence, particularly to Christians,” the ASA ruled.

It took only 23 complaints to get the ads taken off the air.  

Mysterious ways, indeed. 

If you’re not offended by such things, check out one of the adverts below.